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Marketing and Advertising
Marketing and Advertising Articles
| Marketing Matters: Passion for marketing strikes a common chord In my efforts to tap into those frequent-flyer miles that seem almost impossible to spend these days (and in the perfect example of relationship marketing, which I’ll return to shortly), early April found me winging over to northern Italy to visit my au |
| Weak economy take sizzle out of high-end steakhouses When high-end steak chains -- known for their high-rolling clientele -- are mailing $25-discount cards, advertising happy-hour specials and promoting value deals, it can only mean one thing: Hard times in the restaurant industry have gone much deeper than |
| Report: Hispanic Market Growth Continues for Travel Industry According to a special report on the travel industry published this week by Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, marketers continue to aggressively pursue the fast-growing Latino consumer while now developing |
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