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Marketing and Advertising Articles

Video Seminar Now Available on 'Exceeding Expectations as a Marketing Executive in the Current Economy and Beyond'

Research and Markets (http://www.researchandmarkets.com/reports/c91205) has announced the addition of Exceeding Expectations as a Marketing Executive in the Current Economy & Beyond (ReedLogic Video Seminar) with Stephen Freitas, Laurie Coots, Tal Zlotnit

Inland restaurants expect big business on Mother's Day

Inland restaurant operators are hoping Mother's Day gives them a much-needed holiday from a slumping economy that has consumers tightening their budgets and dining out less frequently.

Marketing Matters: Passion for marketing strikes a common chord

In my efforts to tap into those frequent-flyer miles that seem almost impossible to spend these days (and in the perfect example of relationship marketing, which I’ll return to shortly), early April found me winging over to northern Italy to visit my au

Weak economy take sizzle out of high-end steakhouses

When high-end steak chains -- known for their high-rolling clientele -- are mailing $25-discount cards, advertising happy-hour specials and promoting value deals, it can only mean one thing: Hard times in the restaurant industry have gone much deeper than

Report: Hispanic Market Growth Continues for Travel Industry

According to a special report on the travel industry published this week by Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, marketers continue to aggressively pursue the fast-growing Latino consumer while now developing