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Why this upfront has been so strong - Read More

Date Added: June 27, 2008 05:20:02 PM
This year’s upfront is quickly wrapping up as among the strongest in history, defying the grim forecasts of just weeks ago, when the weak economy, tumbling broadcast ratings and the increasing strength of new media all seemed to forebode a lousy ad market.

Category: Business & Economy » History


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