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Date Added: July 25, 2008 03:40:03 AM

Holy Web traffic, Batman! How can we get readers to go from print to online and back again? While we wait for the shipment of magic bullets, let's look at one strategy by the Florida Times-Union . The news staff there regularly whips up engaging print and interactive projects by tapping into their own love of pop culture.

Category: Entertainment » X of the Day, Week, etc.

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