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Virtual clothing sales target real transactions - Read More

Date Added: August 21, 2008 06:48:02 AM
Retailer Kohl’s this month launched a new line of apparel, but the plaid skirts and printed T-shirts won’t be sold in its 957 stores. Instead, it’s selling them on Stardoll.com, a virtual community for teens and tweens where kids can fork over “Stardollars” — purchased online at a nominal sum — to buy apparel for their online characters. With back-to-school sales off to a slow start, more ...

Category: Shopping » Clothing » Shoes


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