New and well-established businesses alike often consider broadening their horizons when their usual markets lose buying power. For some, the key to maintaining sales is simply a matter of extending their borders.

Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business senior writer John Gray, the co-authors of the new book Ikonica: A Field Guide to Canada’s Brandscape argue many Ca

Sherman Health was recently honored for marketing excellence in both the 2008 Aster Awards, sponsored by Marketing Healthcare Today, and the 2008 Healthcare Advertising Awards, sponsored by Healthcare Marketing Report.

Leaders of the United Performing Arts Fund are crediting a change in advertising strategy for helping the organization narrow a nearly $1 million gap in its annual fundraising campaign.

Co-Communications, Inc., a full-service public relations and marketing firm, was recently inducted into the Westchester County Business Hall of Fame. The award was presented to Stacey Cohen, president, Co-Communications, Inc., in the Small Business Succes