DirectoryMix Web Resources » Article Details

The Hard Sell: How to Market Products That Are No Longer Popular - Read More

Date Added: May 01, 2008 01:58:02 AM
Condos in Miami, traditional music stores, gas-guzzling cars, pharmaceuticals that get unfavorable press, foods made with trans fats: All marketers, from time to time, confront products that, for whatever reason, become difficult to sell. What strategies should companies follow to reposition their products in ways that might attract new audiences, or at least retain existing ones? One answer: ...

Category: Health » Consumer Products and Services


No comments are posted yet


 
Name:*
Email:*
Website:  (optional)
Comment:*
(html and bb codes are filtered and not allowed)

Do the math:*CAPTCHA - Do The Math
 

Related Articles

Market Intelligence to Support the Development of Successful Products and Services in the Emerging Genomics Marketplace

DUBLIN, Ireland----Research and Markets has announced the addition of "Cogent Syndicated Genomics Attitudes & Trends: 2006" to their offering.

Durable goods report strong gains

Washington- U.S. factories saw a surprisingly hefty increase in their orders for big-ticket products in July, reflecting continued strength in export sales and a boost to business investment from the government's tax stimulus package.

Apple Earnings: Record Quarter, Steve Promises "Wonderful New Products" This Year [Apple]

Last quarter was the best June quarter in Apple's history in both earnings and profits, but the real news is that Steve actually promised new products later this year: “We set a new record for Mac...

China press review for May 5, 2008 - the evening papers

Shanghai. May 5. INTERFAX-CHINA - The following is a digest of Chinese newspapers published on May 5. Interfax does not accept any liability for information contained in these reports.

Consumers urged to assist Ministry carry out enforcement

KOTA KINABALU : Consumers are encouraged to help the Ministry of Domestic Trade and Consumer Affairs to carry out enforcement as such efforts are really needed in today’s market, said Community Development and Consumer Affairs Minister Datuk Azizah Mohd