China's hosting of the Olympic Games is the realization of a dream. For Bank of China (BOC), sponsoring the Games not only helps promote its brand both at home and abroad, but also improves the lending giant's corporate culture.

A day before the Olympics kick off in Beijing, NBC Universal announced it has garnered more than $1 billion in advertising revenue for the event for which it spent $894 million to acquire the U.S. broadcast and digital rights.

A new Harris Interactive study on people's attitudes toward the economy and technology reveals that despite skyrocketing fuel prices and rising costs for daily household staples, over one-third of consumers say the dire economy will not affect their spen

If there was ever a time in my life in which I momentarily felt that there was a chance that the sky might be falling it was Sept. 11, 2001. To most of us, that day and the days following are permanently engraved in our minds, hearts and souls. I am in no

A powerful brand yields confidence, credibility and recognition in the marketplace. It establishes consistency throughout every element of your business, including the overall experience your employees and customers feel.