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Q&A: Branding experts Jeannette Hanna and Alan Middleton - Read More

Date Added: June 06, 2008 05:24:03 PM
Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business senior writer John Gray, the co-authors of the new book Ikonica: A Field Guide to Canada’s Brandscape argue many Canadian brands are flourishing both here and abroad.

Category: Business & Economy » Marketing and Advertising


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