When a small business cuts back advertising, it is like tossing kerosene on a fire — in this case, faltering sales. If promotion is considered a “soft” expense, many small businesses reduce the size and/or frequency of their advertising.

Today's tough economic climate is taking its toll on brand advertisers. A recent survey of marketers conducted by the Association of National Advertisers found that more than 50 percent expect their marketing budget to be reduced within the next six mont

3W Marketing has grown by leaps and bounds in the last 2 years. A lot of this growth can be attributed to an ability to adapt to an ever-changing market.

Journal Communications, Inc. (NYSE:JRN) announced today that for the fifth period ended May 25, 2008, total revenues for its Publishing and Broadcast groups of $36.62 million decreased 8.4% compared to $39.97 million reported for the fifth period ended Ma

Advertising executives and media owners are worried that European marketers will slash their ad budgets, as many of their counterparts have already done in America.