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Olympics Marketing Battle Cry: Viral, Social, Digital - Read More

Date Added: August 10, 2008 08:16:02 PM
Marketing around the Olympics used to be like a 100-meter cakewalk. You'd pay a gazillion dollars to the International Olympic Committee, then pay a gazillion more to brag like heck about it on TV and in print ads. That was then. This is now: Add on a multi-pronged digital ad strategy that feeds on megabuzz.

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