LOWDOWN ON THE UPFRONT: Changing Dynamic - Submit Site

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Date Added: April 27, 2008 01:08:02 PM

It’s upfront season, and Hispanic TV networks are getting ready to present their 2008-2009 lineup to advertisers in New York City. But marketers and programmers can expect a very different dynamic from previous years, including the entry of new, smaller players to the upfront market and some big-name absentees.

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