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JupiterResearch Finds That the Growth of User-Generated Content on Travel Websites Takes Control Away From Marketers - Read More

Date Added: June 02, 2008 03:52:02 PM
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that the majority of online travelers believe researching travel online is easier now than ever before, with user-generated content now more influential on the choice of accommodation than brand among online accommodation researchers.

Category: Travel » Travel Guides


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