Advertising represents less than 30 percent of the average marketer's total communications budget. The other 70% + is invested in consumer sales promotion, trade promotion...

COSHOCTON - The Elliott Calendar Co., the manufacturing subsidiary of The Novelty Advertising Co., recently signed a three-year agreement with Sterling, Ill., based Lee Wayne Corporation to print a portion of their 2010 exclusive calendar line.

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing.

Two Miami women will represent Miami this year as they participate in a regional marketing effort sponsored by the Oklahoma Tourism and Recreation Department.

GOLDEN, Colo.----MillerCoors and Intrawest Colorado Events Marketing, Inc., a wholly owned subsidiary of Intrawest Colorado, have signed a five-year marketing agreement for the resort company's Copper Mountain and Winter Park resorts.