Insight Into Media Consumption by Race Increases Advertising ROI

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Insight Into Media Consumption by Race Increases Advertising ROI - Read More

Date Added: May 16, 2008 02:32:02 AM

Targeting advertising towards African Americans, Hispanics, Asians and Whites requires distinct media plans according to BIGresearch's most recent Simultaneous Media Survey of 15,727 participants.

Category: News & Media » Automotive

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