CALGARY - High-strung horses born to run, screaming spectators and dozens of adrenaline-fuelled competitors vying for big money can be a recipe for disaster.

We're not sure what Ubisoft is feeding its developers over in Montreal, but these days its largest studio appears intent on supersizing every title it turns its hand to.

The Scouts have enjoyed a surge in popularity following the introduction of a range of new activities, with the result that thousands of young people are stuck on waiting lists, it has emerged.

Adrenalin-fuelled design work for extreme sports brands ends up influencing the entire industry, as mainstream brands borrow the authenticity of creativity pushed to the limit.

For the Olympic movement, the digital revolution is armed with a double-edged sword -- it has lured the younger generation away from sport but could open up the Olympic experience to a far wider audience.