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Brand Complementors: Implementing a Cooperative Domain-Name Use - Read More

Date Added: May 07, 2008 03:00:08 PM
The essay expands a cooperative solution to third-party use of brands in domain names. Like any approach that depends on cooperation, the solution will require both sides to change behavior but also allow both sides to take credit for the resulting benefits, i.e. a triangular solution. If not immediately addressed, the problem of third-party use can become a major threat to the industry. But ...

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