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Audience Measurement Model translates cookie traffic counts. - Read More

Date Added: July 04, 2008 02:56:03 PM
Open, industry-wide measurement service offers visibility into cookie-based traffic counts and people-based audience estimates for Quantcast quantified web properties. Suited for buyers and sellers of online advertising, solution utilizes hybrid methodology that leverages directly measured cookie counts combined with panel and third party data sets within statistical framework. It helps enable ...

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